Osco Selects McCann New York As Marketing Agency

Edtech company Osmo hired McCann New York as its marketing agency partner.

Osmo says its learning products are used in more than 2.5 million homes and 50,000 classrooms. McCann will develop a marketing campaign that highlight's Osmo's education product offerings for children 3- to 10-years-old. Osmo's product lines include play-based learning games and curriculum-connected learning games.

The strategy is to launch the campaign this summer 2022 across multiple media platforms and ramp up during the holiday season.

McCann is part of the Interpublic Group.

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