Edtech company Osmo hired McCann New York as its marketing agency partner.
Osmo says its learning products are used in more than 2.5 million homes and 50,000 classrooms. McCann will
develop a marketing campaign that highlight's Osmo's education product offerings for children 3- to 10-years-old. Osmo's product lines include play-based learning games and curriculum-connected
learning games.
The strategy is to launch the campaign this summer 2022 across multiple media platforms and ramp up during the holiday season.
McCann is part of the
Interpublic Group.