Blazing Her Own Path: INFINITI Marketing Director's Road to Success

Behind the Scenes with Shelley Pratt

Infiniti's Shelley Pratt talks blazing her own path, the power of women role models, and remembering to ask "why."

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women, and not only for the work they do but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

"I really struggled to have this balance of trying to figure out work, like trying to be really good at work and trying to be a really good mother, and there were days where I didn't feel like I might have been good at either one of them.”



With all the challenges a woman executive might encounter working in the automotive industry, motherhood was Shelley Pratt’s biggest. Now the director of marketing & media at INFINITI, Shelley found her balance when she realized she didn’t need to be perfect. In this episode of Brand Insider: BTS, Shelley talks with me about succeeding in a traditionally male-dominated industry, why she loves it, and how she’s learning to be fearless from her daughter. You can watch the video of the entire conversation here.

1 comment about "Blazing Her Own Path: INFINITI Marketing Director's Road to Success".
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  1. Ronald Kurtz from American Affluence Research Center, May 20, 2022 at 2:17 p.m.

    Shelley Pratt's comments about finding work-life balance reminded me of tip #35 (Pay attention to your family. Keep your work and personal lives in balance. You need the enjoyment and ... the support your family gives you. The hours not spent with spouse and children can never be recovered) in Chapter 8 (Be Real) in my new book FastStarttoCareerSuccess.

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