Stoli Group’s agave portfolio named Curiosity its social media agency of record.
The Cincinnati agency’s assignments focus on three ultra-premium tequilas: Villa One, created by Nick Jonas, Jon Varvatos and master distiller Arturo Fuentes, Cenote, a naturally distilled tequila and Se Busca, a handmade artisanal Mezcal.
The account was awarded after a review. There was no social agency of record prior to the appointment.
Charlie Greener, Stoli Group’s Global Lead of Agave brands, said of Curiosity: “We were bowled over by their strategic thinking, consumer sensitively, creative flair, and attention to detail.” He added their expertise could build the foundations to make the three brands “future leaders of the ultra-premium agave category.”
Curiosity will develop and execute separate social media and influencer strategies and campaigns for each individual product.
Tequila and mezcal primarily come from different regions of Mexico. Both are made from the harvested core of the agave plant, but there are differences in production.