• by Ray Schultz , June 24, 2022

Knak has unveiled an enhanced integration with Salesforce Pardot that it says will speed up enterprise marketing campaign processes. 

The arrangement provides drag-and-drop codeless campaign creation for email, landing pages and forms. 

Marketing teams that use Pardot and Knak will be able to create “beautiful, on-brand high converting campaigns even faster than before,” says Pierce Ujjainwalla, co-founder and CEO of Canada-based email and landing-page creation platform Knak.

The firms say they will facilitate:

• Collaboration — Anyone on the team can make comments, approvals, reviews and edits in real-time.  
• Brand Control — Knak has brand management built into its platform, providing users with  pre-set typography kits, color palettes and design modules. This enables teams to create campaigns within the guardrails of the brand, the firm says. 

One user is WordPress VIP, a Pardot shop. Christina Child, lead growth marketer, WordPress VIP, says that since onboarding Knak’s email creation platform, the company has grown its click-through rates by 120% and has seen a significant increase in engagement on the WordPress VIP website.