The new ad-supported video-on-demand tiers for Netflix and Disney+, combined with the existing HBO and Paramount+ AVOD tiers, will generate $22.6 billion in advertising and subscription revenues by 2028, projects Digital TV Research’s latest AVOD forecast.
That will help drive total AVOD revenues up from $38 billion in 2022 to $91 billion in 2028 — with those four largest players accounting for a quarter of the total.
The forecast also projects that the top 10 countries will account for 81% of the world’s total by 2028, and that 15 hybrid platforms— six global, five from the U.S. and three from China — will each contribute AVOD revenues in of more than $1 billion.
Disney is forecast to reap the biggest windfall, with Disney+ (set to launch in December) yielding $8.7 billion by 2028, and sibling streamer Hulu yielding $5.3 billion, for a combined $14 billion annually.
The projections for the other big players include Netflix at $5 billion, YouTube and Paramount+ each at $4.9 billion, Peacock U.S. at $4.8 billion, HBO at $4.1 billion), Roku U.S. at 3.3 billion and Pluto U.S. at $3.2 billion.
China’s Tencent is forecast at $3 billion, Facebook at $2 billion, and others combined at $1.3 billion.