Consumers like small businesses. One reason may be
that 88% of them know someone who works at one, according to a new study from AT&T, conducted by OnePoll. But that’s only part of the picture.
For 72%, another attraction is
that they believe food and drink taste better at local restaurants than at chain establishments.
In addition, 56% say products are better at their local retailer than those they find
online.
In addition, 74% use small businesses for products or services that are difficult to find elsewhere — such as tea (44%), groceries (43%), flowers (40%) and soda (40%). Of
those polled, 41% say they can find items locally that would be difficult to locate online.
Gen Z likes online shopping with small businesses — 59% frequent ecommerce shops. And
65% overall trust trust small businesses online that don’t have a brick-and-mortar presence.
“Having a high-speed internet connection with 24/7 network security is essential to
keeping operations running smoothly and staying connected to customers,” states Caleb Deerinwater, vice president of AT&T Mass Markets, Sales & Distribution.
The study was done
to highlight small firms ahead of Small Business Saturday. It notes that the average person shops at a small business 213 times per year.
“More than a decade since its founding, Small
Business Saturday continues to promote the importance of supporting small and local businesses,” Deerinwater says. “While 62% of our respondents would prefer a small business over a large
retailer for the uniqueness of a gift or service, a similar amount (61%) want to support their local community.”
OnePoll surveyed 2,000 U.S. consumers From October 27 to October 31,
2022.