FTD is launching a holiday campaign showing that the brand offers more than just bouquet delivery.
“Joy to the Whirl,” created in collaboration with Culver City, California-based The Woo, is running across linear broadcast and CTV platforms.
Creative shows how the brand can make gift-giving simpler, with examples for hard-to-please recipients -- like "impossible-to-buy-for in-laws" shown receiving packages of cookies and tea-making accessories, as well as flowers.
Within the ad, FTD also aims to celebrate the nonstop energy of the holiday season.
With Thanksgiving in the rearview mirror, it's the time holiday shopping generally ramps up. It is expected to be healthy even with recent inflationary challenges, as the National Retail Federation today forecast that holiday retail sales during November and December will grow between 6% and 8% over 2021 to between $942.6 billion and $960.4 billion.
NRF expects that online and other non-store sales, which are included in the total, to increase between 10% and 12% to between $262.8 billion and $267.6 billion.
This figure is up from $238.9 billion last year, which saw huge growth in digital channels as consumers turned to online shopping to meet their holiday needs during the pandemic.