• by Ray Schultz , January 24, 2023

Market research technology firm InnovateMR has acquired Ivy Exec, an expert network offering career growth support and research opportunities to B2B professionals. Terms were not disclosed.   

InnovateMR hopes to advance “data integrity and respondent quality for the insights industry,” says InnovateMR CEO Lisa Wilding-Brown.  

Wilding-Brown says: "Our consolidation with Ivy Exec dramatically expands our B2B research capabilities with the team's curated global expert network, as well as Ivy Exec's exclusive participant sourcing model which will further bolster our commitment to quality.” 

Elena Bajic, founder of Ivy Exec, will remain and will take on the new role of president of that unit.

Ivy Exec has what it calls a resume-vetted expert network of over 2.5 million professionals worldwide. It claims to provide specialized access to niche B2B audiences for qualitative research. 

In addition, Ivy Exec supports exclusive member-only content for survey participants, curated job listings, career advisory services, professional development tools, mentorship and network opportunities and thought leadership from an extensive library of webinars and whitepapers.

InnovateMR’s investment in Ivy Exec “significantly enhances the value proposition for clients by enabling the combined company to provide both qualitative and quantitative research services at superior quality levels," says Doug Potters, partner at CIVC Partners, which invested in InnovateMR last year.