• by Fern Siegel , February 7, 2023

Booking.com is launching a new campaign starring actress Melissa McCarthy. It goes live at the Super Bowl on Feb 12.

The musical “Somewhere, Anywhere” spot continues the Booking.yeah campaign, which will again give away $500,000 in vacation funds. (Fifty winners receive $10,000 each in travel credits.)

The comedic spot, which includes cameos by McCarthy’s husband, American actor-comedian Ben Falcone, focuses on how easy it is to book a trip and discover places to stay on Booking.com.

Zulu Alpha Kilo handled the creative, with Mindshare managing the media strategy and planning.

The integrated campaign will run on TV, audio streaming, online and social channels through the end of April with a second rollout in the summer.

"Every time my family travels, we come back as a little bit better versions of ourselves — and we're immediately inspired to start daydreaming about our next trip," said McCarthy.

Fans can follow @bookingcom on Instagram or TikTok and leave a comment on any Booking.com giveaway post, noting the “Somewhere, Anywhere” they want to go using #ShareYourAnywhere along with #Sweepstakes to win Booking.com’s travel credits

The entry period begins Feb. 7 at midnight and ends Feb. 19 at midnight, with winners chosen at random.

The campaign includes a mix of 15- and 30-second commercials, including the “big game” spot "Somewhere, Anywhere," as well as “Vacay in the USA,” “Perfect Vacation Rental,” “Room Service” and “Double Booked.”

“This year’s Booking.yeah campaign aims to showcase that Booking.com is the most reliable platform to book a trip, no matter where travelers want to go, with features including instantly bookable vacation rentals, free cancellation on most bookings, verified reviews, great deals and more," said Arjan Dijk, SVP-Chief Marketing Officer at Booking.com.