AbelsonTaylor, the Chicago-based health and wellness ad agency named Sharlene Jenner vice president of engagement strategy.
Jenner’s remit includes AI-enabled engagement and personalization. She reports to Christopher Dimmock, senior vice president, integrated strategy.
Previously, she was principal strategist of digital and marketing initiatives at Vizient. Previously, she was director, website and PMO management, Hilton Worldwide, and director of marketing, digital strategy, and product development at paper products company Ampad.
Dimmock said Jenner's "deep understanding of dynamic digital marketing optimization will further power our mission to provide a return on imagination for our clients."
Jenner is also an adjunct professor of artificial intelligence and personalization at Southern Methodist University in Dallas.