Match Group's BLK Dating App Launches "Break the Bank 2.0: Black Tax Giveaway"

BLK, the largest dating app for Black singles, has launched a new promotion campaign, "Break the Bank 2.0: Black Tax Giveaway.”  

The program is designed to address the financial strain faced by Black singles, known as "Black Tax," by providing financial support to those who have been negatively impacted. 

Black Tax is a term used to describe the financial burden faced by Black individuals and families in supporting their extended family and community. This burden often results from systemic racism and economic inequality, which limits opportunities for Black people to build wealth and access resources.  



The firm notes that Black Tax is not an official tax, but rather a social expectation that Black people must financially support their family members and community to overcome financial hardship. It is a significant issue in the Black community, and its impact is felt across generations.  

BLK Dating App will promote “Black Joy” by awarding $250 gift cards to BLK users who have had to make sacrifices due to the tax.   

Recent survey results released by BLK found that 79% of Black singles were unaware of the term "Black Tax" as a financial strain faced by Black families until now. The survey found that 44% of Gen Z and one in three Black singles over 40 financially support their families due to this burden. And those that don’t have a steady income are still impacted, with 46% of unemployed singles supporting their family financially because of Black tax.  

Siblings and mothers are the most commonly supported family members, and paying bills and buying groceries are the primary forms of assistance.   

The survey found that this financial burden takes an emotional toll on many, with 46% reporting negative impacts on their mental and emotional well-being. In fact, for 28% of Black daters, "Black tax" even affects their dating life, leading to less money for dates and a lack of quality time. For some, "Black tax" has led to the end of a marriage.   

As part of the "Break the Bank 2.0: Black Tax Giveaway" initiative, BLK is giving away $250 to ten users who have been negatively impacted by "Black tax." To enter the contest, BLK users must share a written story highlighting their personal “Black Tax experience” – emphasizing the personal sacrifices they have made to financially support their family members and sharing how they would use the $250 gift card. Winners will receive $250 to splurge on an area of their life that has been compromised due to the financial burden of Black Tax. The initiative aims not only to provide financial support to those affected by "Black tax" but also to raise awareness of this issue and promote Black joy within the community. 


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