• by Tanya Gazdik , May 3, 2023

Toyota is ready to showcase the 2023 bZ4X with creative highlighting the SUV’s capabilities and features, focused on making electrified driving easier than ever.

The “Easy bZ” campaign was originally scheduled to debut last June. But the vehicle’s launch was delayed due to some early product issues, which also pushed back the start of the campaign, according to a Toyota spokesperson. 

Creative shows drivers how smooth it is to transition to an all-electric vehicle, said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. 

The fully integrated campaign was developed by Saatchi & Saatchi and Intertrend, with consideration of the transcultural mainstream audiences across America. 

As is typical with Toyota campaigns, the work is integrated through one strategic brief, creative idea, and media plan, which creates a cohesive marketing approach. 

In the Saatchi & Saatchi spot, titled “Easy As,” the bZ4X drives through town with signs of easy popping up at every turn. 

Intertrend created two spots which demonstrate how the bZ4X allows drivers to achieve personal harmony in their lives. 

To bring this insight to life for the spot “Priyanka Makes It Easy As 1,2,3,” the Asian American agency worked with celebrity chef Priyanka Naik to showcase how driving the bZ4X can be as easy as cooking a meal. 

In the spot “Jasmine Makes It Easy As 1,2,3,” Intertrend worked with content creator, Jasmine Nguyen, to show how to take style to the next level with the first-ever bZ4X.Media Placements

The bZ4X campaign is a fully integrated campaign extending across CTV, digital video, digital content, programmatic, paid social, digital OOH and audio. Digital content/video includes partners such as Vizio, Condé Nast Traveler, SELF, Vice, YouTube and Waze. 

Partnerships include Pandora, Dotdash Meredith, Volta, among others. Social is across Meta, Pinterest, LinkedIn and Reddit.

Toyota’s introduction of the 2023 bZ4X represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. “bZ,” which stands for “Beyond Zero,” is Toyota’s vision to reach beyond carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.

Toyota is committed to helping reduce carbon emissions by giving customers 15 electrified vehicles for customers to choose from, including 11 hybrid models, two plug-in hybrid models, the all-electric bZ4X battery electric vehicle, and the zero-emission hydrogen fuel cell electric Mirai (currently available in California).