• by Fern Siegel , May 17, 2023

NYC’s Hudson Square Business Improvement District has a new branding-communications AOR: Six+One.

The HSBID is one of 76 BIDs in New York City, not-for-profit organizations with a private/public relationship with local government. Since July 2009, the HSBID has overseen the transformation of Manhattan’s former Printing District.

Hudson Square BID’s signature projects include the redevelopment of Hudson Street from Canal to Houston and the creation of Spring Street Park and Freeman Plazas East and West. Hudson Square BID President Samara Karasyk said: “Six+One understands what makes Hudson Square pulse and will partner with us to harness and celebrate the neighborhood's creative energy.”

Six+One’s first work for HSBID will launch in the fall.

The agency recently was named digital AOR for Seagram's Escapes and branding and social media AOR for Columbia Business School.

The HSBID area is bound by Clarkson Street on the north, Canal Street on the south, 6th Avenue on the east, and West Street on the west.