Folloze, a B2B buyer experience platform, has formed an integration with Outreach to support communications.
The interface, dubbed Folloze plus Outreach, allows sales and marketing staffers to auto-personalize content experiences via the Folloze and Outreach platforms.
Outreach users can discern prospects’ behavior with Folloze’s first-party intent signals. In addition, a dashboard provides first-party behavioral analytics.
“Folloze and Outreach provide teams with the ability to uplevel sales and marketing activities in their own respective ways,” says David Brutman, co-founder and chief product officer at Folloze.
The integration “addresses a critical gap as budgets are shrinking and organizations strive to garner better results with current or reduced investments,” Brutman adds.
According to Folloze, users can: