Although barely more than half a year in operation, highly touted advertising options at both Netflix and Disney+ are looking at rapid growth this year, according to one analyst.
Netflix is projected to end the year with $620 million in advertising revenue, with Disney+ estimated to fare somewhat better at $750 million.
These data estimates come from Insider Intelligence, eMarketer, and Guggenheim Securities.
This will place Netflix and Disney near other competitors that have been in the ad-supported connected TV (CTV) business for a longer period: Tubi -- the ad-supported free streaming platform -- will get to a projected $770 million, while Peacock, the NBCU-owned premium streaming platform, is projected to hit $810 million; and Pluto TV, the ad-supported free streaming platform, is estimated to come in at $950 million.
Overall, the top three ad-supported CTV platforms continue to maintain health with Hulu at $3.62 billion; YouTube, $2.89 billion; and Roku, $2.19 billion.
Total CTV ad spending looks to grow 21.2% to $25.09 billion this year, moving 17% higher next year to $29.29 billion.
Traditional live, linear TV will maintain the best results -- although continuing to trend down and expected to come in at $61.31 billion this year -- down 8% from 2022.
Next year, TV advertising is projected to remain virtually flat -- with expected higher Presidential election-related political advertising and Olympics spending -- up 1% to $61.74 billion.