Phrasee Debuts An AI Content Creation Platform

AI content platform Phrasee has launched a tool that it says can help marketers generate on-brand content.

The new offering, Content Engine, combines large language models with its own natural-language generation, with no coding required. 

The goal is to provide a “combination of AI-powered tools that not only generate on-brand, high-quality content but add the ability to optimize and personalize that content to drive increased engagement and revenue,” says Matt Simmonds, chief product and technology officer at Phrasee.

Content Engine can produce material for emails, product descriptions, ads, social posts, articles/blogs, push and SMS messaging and web/app copy, the company says. 

The new platform allows users to create content at scale, maximize customer engagement and revenue and automate experimentation, it adds.

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