• by Colin Kirkland , June 8, 2023

TikTok has announced a partnership with GSTV -- the video network focused on engaging people at gas stations and fueling stations across the country -- which aims to bring TikTok content to GSTV's audience of over 116 million monthly U.S. viewers.

“TikTok has proven immensely popular, boasting a highly engaged U.S. audience,” says Violeta Ivezaj, senior vice president of business operations at GSTV, adding that the company is excited to bring the partnership to its audience “as they fuel up, highlighting content and creators to discover.” 

She adds that the partnership will create "moments with organic and creative content integrations optimized for consumers on the move.” 

Together, GSTV and TikTok aim to engage consumers who are on the go at moments of 1:1 attention with culturally relevant, curated content for GSTV, the companies said in a recent press release.

To kick off the partnership, GSTV's creative studio, Ignite, will create a customized segment each week consisting of 20-second videos featuring one or multiple TikTok's alongside QR codes linking consumers back to the app.

All content will bear the hashtag #ISawItOnGSTV to encourage further social sharing and viewer engagement. The content will run alongside GSTV’s own short-form content creators including Maria Menounos, Cheddar News, Live Nation, Loop Media, So Yummy, and more.

With the addition of TikTok, GSTV will continue to “elevate its content experience,” with the overarching goal of creating optimized moments of consumer engagement for advertisers, said Sean McCaffrey, president and CEO of GSTV.

The deal comes weeks after TikTok partnered with airport TV network Reach TV, expanding into airports -- and now gas stations -- across the country.