B2B sales teams are deploying AI to make their jobs easier, according to the Outreach Sales Confidence Index Report: Spring 2023.
Of the sales leaders polled, 63% have used AI during the spring, and 62% did so in the winter.
Among those who use it, 60% use Gen AI to enhance customer interactions. Specifically, they deploy it to:
Meanwhile, 85% expect to increase revenue in the current quarter with a slight to significant increase. That’s up from 82% in during the winter.
On a separate note, 65% of sales leaders hope to boost headcount in the next months, and 82% of those are looking for increases of up to 15%. But the overall percentage is down from 74% in January and 77% last October.
The top factors attributed to the revenue outlook are:
Outreach partnered with Dynata to survey 500 B2B sales leaders in the U.S. and UK in April 2023.