Carlin Consumer Health has selected media agency USIM and creative agency The BAM Connection as the new agencies for its over-the-counter heartburn reliever  Zegerid OTC.  

Last year measured media spending for the brand was an estimated $2 million, according to agency research firm COMvergence.  

Carlin Consumer Health was created last year by healthcare private equity firms Hildred Capital Management, Bourne Partners Strategic Capital and The Emerson Group. The company sees an opportunity to acquire over-the-counter brands from larger pharma companies that shed products from their portfolios from time to time.   

Around the time of its formation, Carlin acquired Zegerid OTC from Bayer for an undisclosed amount.  

USIM will handle strategic media planning and activation duties, while The BAM Connection will provide creative and social services to support Zegerid OTC marketing initiatives.