• by Ray Schultz , Columnist, August 15, 2023

If marketers have a fear about using AI, it’s that they are moving too fast.  

That concern was expressed by 54% in a study titled The Expansion of Gen AI, from Foundry. Their concerns include:

• Legal issues related to Gen AI output
• Loss of control over corporate data 
• Employees who go rogue and use it without permission
• Lack of confidence in results 

Still they’re willing to try it. 

Of those polled, 62% are actively using AI within their enterprise. Another 23% are in the early stages of exploring for potential implementation. 

Only 14% have not implemented yet, but are considering it. And a mere 1% have experimented with AI but are not currently using it. 

Moreover, most organizations are making AI investments. To be specific, they are:

• Increasing spend on AI-enabled applications — 76%
• Adding headcount for AI-related roles — 68%
• Increasing security spend — 68% 
• Increasing cloud spend — 55%
• Upgrading infrastructure — 51%

Meanwhile, 88% have started Gen AI projects or have them underway. Specifically, they are:

• Training/upskilling employees on Gen AI — 51%
• Getting AI tools in users’ hands — 50%
• Establishing policies and guidelines — 47% 
• Identifying use cases — 42% 
• Pilot projects — 41%
• Testing apps from our vendor partners — 39% 

Foundry surveyed its IT decision-maker audience.