State Farm Insurance has recruited Super Bowl Champions Patrick Mahomes, Travis Kelce and Kansas City Chiefs Head Coach Andy Reid for its 2023-24 NFL ad campaign.  

The Chiefs won 2023 Super Bowl in February.   

The new campaign, created by Omnicom’s TMA (The Marketing Arm), features Jake from State Farm in a series of humorous commercials interacting with Mahomes, Reid and Kelce.    

The spots show how State Farm helps customers score an affordable price when they bundle home and auto insurance with the Personal Price Plan.    

The first two new commercials, Combo Meal and Mantra, debuted during the 2023 NFL season opening game between the Chiefs and the Detroit Lions.   

A third spot in the campaign, MaAuto, will air September 17 when the Chiefs play the Jacksonville Jaguars. In this spot, Jake and Mahomes try to convince Kelce to change his last name to MaAuto for the sake of becoming the best home and auto bundle in the league: Mahomes and MaAuto.    

In addition to broadcast TV, the spots will appear across OLV, streaming, social media, digital and audio.