MRM Media will handle all media strategy.
Sarah Gustat, executive vice president of marketing, said: "This strategic alliance signifies a pivotal moment for our brand, and we eagerly anticipate the innovative content and activations Sparkling Ice will introduce in the near future."
"In partnering with RTO+P and MRM, we will bring a fresh, new look to the Sparkling Ice brand," said Ken Sylvia, CEO at Talking Rain Beverage Company, Sparkling Ice's parent company. "This partnership will undoubtedly magnify our ongoing efforts."
Philadelphia-based RTO+P's client work includes Dietz & Watson, E. & J. Gallo Winery, Insomnia Cookies and MetLife Insurance.
Sparkling Ice was ranked as the leading bottled sparkling water brand in the United States, with approximately $837 million worth of sales in May 2022, per Statista.