• by Joe Mandese  @mp_joemandese, March 21, 2024

Nielsen this morning announced a deal to begin measuring audience estimates, as well as sales lift generated by in-app ads sold by the Lyft rideshare service's media unit, Lyft Media.

The deal includes data from Nielsen One Ads, Brand Impact and Buyer Lift.

"The combination of these solutions enables a unique view of how reach, brand metrics and sales lift solutions work together to inform comprehensive media strategies and overall full-funnel performance of advertising campaigns," Nielsen said in a statement announcing the deal.