Omnicom today announced the launch of ArtBotAI, its next-generation intelligent content platform, which now leverages generative AI (GAI) large language models. 

The platform is powered by the holding company’s Omni operating system. The firm said that the LLMs housed within Omni are a result of partnerships with Adobe, Amazon, Getty, Google and Microsoft (OpenAI). 

According to the company ArtBotAI is designed to help clients optimize creative digital content at scale in order to create and deliver high-quality personalized experiences. 

Paolo Yuvienco, chief technology officer, Omnicom, said: “Brands are demanding more customized content at scale, but their content studios and one-off tools slow down, get more expensive, and lose out on quality and performance when they try to do more with them. There’s never been a core product that could integrate their creative assets, templates, MarTech, AdTech, AI, and first and third-party data. ArtBotAI replaces a messy ecosystem” to serve client content needs.  

Alissa Hansen, chief product officer, will oversee the global roll-out of ArtBotAI. 

Other ad-marketing groups have also announced efforts utilizing advanced AI tools to scale up content creation for clients. For example, last month during the Cannes ad festival WPP unveiled its new Production Studio that uses the NVIDIA Omniverse development platform and OpenUSD for generative AI-enabled 3D workflows.