Pizza Hut Promotes Dominoes Tournament, New Recipes

Pizza Hut UK has deemed itself The Official Sponsor of Dominoes, a humorous campaign created by Iris Worldwide. 

A playful DOOH teaser campaign declared "People who like Dominoes love Pizza Hut," before noting it is the official partner of the 2024 World Championship Domino Tournament.

The work, part of a major brand reset beginning this month, is accompanied by the launch of Pizza Hut’s new creative platform, ‘Together We Pizza," which promotes the sourdough style handcrafted crust and new recipes.

The agency is also focusing on social media, which positions Pizza Hut as a brand that brings people together. The push is part of the brand's desire for a voice refresh. 

Influencer-marketing is part of that mix. Comedy-influencer activity and creator "unboxings" of the new handcrafted crust pizza also drives interest in the new product.

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To demonstrate that Dominoes players love Pizza Hut, the brand collaborated with the Brixton Immortals Domino Club. In a grassroots approach, filmed branded content captures players eating pizza and reinforces the campaign message of  "People who like Dominoes love Pizza Hut."

Grant Hunter, Chief Creative Officer, Iris Worldwide, said: “2024's summer of sport is all about healthy competition and shared moments of togetherness. With our new campaign, we've captured this spirit perfectly. As the official partner of the 2024 World Championship Domino Tournament, we're bringing the swagger back to Pizza Hut.”

Spark is responsible for media planning and buying.

Iris' brand work includes Samsung, adidas and Bentley.

1 comment about "Pizza Hut Promotes Dominoes Tournament, New Recipes".
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  1. brian lackey from llamas-r-us, July 18, 2024 at 10:16 a.m.

    What a funny snaffu! We quit Pizza Hut, mainly for being too salty.  We now enjoy Little Caesar's! Much better pizza and better price, too!

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