SwellShark has been named media agency of record by Tauck, the family-owned upscale travel brand.
The account was awarded after a competitive pitch.
Known for guided tours and cruises
worldwide, Tauck has been included in Travel + Leisure’s "World's Best" awards list for 27 consecutive years.
Julia O’Brien, vice president of marketing at Tauck, said:
“Not only do they have deep travel experience and the advanced segmentation and analytics tools to help fuel our growth, they are also a nimble and collaborative team with whom we felt an
immediate connection.“
SwellShark’s first campaign for Tauck launches this month.
Tauck
offers guided land journeys, small-ship ocean cruises, European river
cruises and safaris. It turns 100 in 2025.
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