• by Fern Siegel , September 19, 2024

SwellShark has been named media agency of record by Tauck, the family-owned upscale travel brand.

The account was awarded after a competitive pitch.

Known for guided tours and cruises worldwide, Tauck has been included in Travel + Leisure’s "World's Best" awards list for 27 consecutive years.

Julia O’Brien, vice president of marketing at Tauck, said: “Not only do they have deep travel experience and the advanced segmentation and analytics tools to help fuel our growth, they are also a nimble and collaborative team with whom we felt an immediate connection.“

SwellShark’s first campaign for Tauck launches this month.

Tauck offers guided land journeys, small-ship ocean cruises, European river cruises and safaris. It turns 100 in 2025.