Brand
consultancy-creative agency 50,000feet has acquired brand and communications firm Long Dash.
Founded by The Atlantic magazine, Long Dash will strengthen 50,000feet’s ability to create brand narratives that connect with audiences in a competitive agency space — everything from big-picture strategy to the finer details of execution.
Kate Watts, Long Dash’s CEO and former Huge president, becomes CEO at 50,000feet, bringing her team on board. At Huge, she worked on the Target, HBO, Audi and Pfizer accounts. Current CEO Jim Misener is now president of the combined agency.
“The biggest impact of the acquisition is that clients will be better equipped to transform their brands in a more culturally relevant way. They will have access to both 50,000feet’s brand strategy capabilities and Long Dash’s journalistic storytelling skills,” Misener told Agency Daily.
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The 23-year-old 50,000feet has been a lead agency for key brands, such as BCG, Knoll and Mastercard. Long Dash partners have included Abbvie and Google.
“The acquisition of Long Dash will enable 50,000feet to offer a proprietary journalistic approach to research, strategy, and content development, along with an always-on publisher mindset that grows audiences and delivers impactful storytelling — all integrated into 50,000feet’s brand transformation services,” added Watts. “In addition, the acquisition will grow 50,000feet’s client roster in media, tech, professional services and mission-led organizations.”
50,000feet has offices in Chicago, New York and London.