Tech Lab Releases Global Privacy Guidelines For Review

The IAB Tech Lab this morning released proposed guidelines for the digital advertising industry's Global Privacy Platform implementation.

The guidelines, which were developed by the technical standards-setting tech lab, can be reviewed here. They include:

  • A roadmap to implementation for new users.
  • Enhanced resources for experienced teams to refine implementation.
  • Practical steps for compliance with global privacy regulations.
Industry executives have a 45-day public comment period to provide input before the guidelines are ratified on December 16.

To see updated information, comments and conversation about the guidelines, go to this page here.


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