Hanson Dodge has been awarded two new business-to-business assignments:  Baxter Planning and GreyOrange Inc.   

Baxter Planning provides service inventory planning and optimization solutions that support service supply chain requirements across diverse industries.  

GreyOrange creates AI-driven systems that optimize performance in warehouses, distribution centers and retail store environments.   

Baxter selected Hanson Dodge after a competitive process including multiple agencies. GreyOrange chose Hanson Dodge based on the agency’s reputation in B2B branding and marketing.   

Work begins immediately and will focus on branding and digital responsibilities.  

Baxter Planning and GreyOrange add to HD’s existing list of B2B clients which includes Milliman IntelliScript, Powerfleet, Miller Electric and more.  

And they add to the agency’s 2024 new business momentum which includes LIXIL water and housing products, Ruffwear performance gear for dogs, JOJO’s Chocolate, fireside Markets and digital services for the Utah Office of Tourism.