• by Teresa Buyikian , October 31, 2024

 
Photo credit: Barefoot Wine

Watching a football game at home with your friends is one thing. Watching it in the Wives and Girlfriends’ (WAG) box in the stadium itself is a significant step up for ANY football fan. But to watch the game with GOAT Olympic Athlete Simone Biles, courtesy of Barefoot Wine? Now THAT is priceless.

Barefoot Wines, the official wine sponsor of the NFL, recently launched a contest for fans to win a trip to watch the Green Bay vs. Chicago rivalry in person from Barefoot’s Official BandWAGon Suite on Nov. 17. Biles, with 11 Olympic medals, is herself also a “WAG,” as she is married to the Chicago Bears safety Jonathan Owens. The winner and three friends will get the opportunity to spend time with Biles during exclusive pregame access as well as watching the game from the suite.

To enter, fans need to leave a comment on the brands Instagram @barefootwine on why they should win the opportunity to see the game with Biles.

Marketing Daily asked Gallo CMO Stephanie Gallo about the collab with Biles and what this means for Barefoot Marketing overall.

The email interview has been slightly edited for length and clarity.

Marketing Daily:  Why did you decide to do this promo with Simone Biles?

Gallo:  It made sense to team up with Simone, one of the most-awarded athletes of all time. Simone has a personal connection to the game that we are featuring in our contest, Green Bay at Chicago… as her husband is a Chicago Bear who previously played for Green Bay.

Marketing Daily: How are you promoting the contest?

Gallo: Barefoot Wine and Simone collaborated to launch the contest through an Instagram Reel on Oct 24. In the Reel, Simone explained the once-in-a lifetime experience of watching the Green Bay @ Chicago rivalry game with her, which includes everything from taking in pregame warmups from the sideline to watching the game in Barefoot’s ‘BandWAGon Box.’

As we believe that football, like wine, should be easy to enjoy, Barefoot is Inviting allemerging fans to enter this contest. Since the launch, the Reel has amassed more than 2.3 million views and received more than 600 entries. It’s clear that emerging fans are excited about this chance to experience gameday with Simone.

Marketing Daily: How does this WAG promo fit into Barefoot’s overall marketing mix?

Gallo: We were very pleased with the response we received last year from our Barefoot Bandwagon Box contest with Donna Kelce.

NFL Wives and Girlfriends (aka WAGS) are at the epicenter of NFL culture right now. Their unique gameday POV allows them to deepen the experience of emerging NFL fans. We crafted this experience with that perspective in mind.