• by Wayne Friedman , November 4, 2024

Democrat presidential candidate Kamala Harris and Democrat groups overall have outspent Republican presidential candidate Donald Trump and Republicans by 63% since July 22 for the period through November 4 -- the day before Election Day -- according to ad analytics firm AdImpact.

Over the last 105 days, AdImpact says, all Democrat campaign ad spend totaled $1.37 billion compared to Republicans' spend of $913.9 million.

Through the last 60 days, Democrats' spend is at $592 million compared to Republicans' with $457 million. Vice President Harris was elevated to the top of the Democratic Presidential ticket on July 21.

Looking specifically at candidates' campaign spend, the Harris campaign has spent $646.3 million versus former President Trump's campaign at $358.8 million.

Democrat groups' ad spending amounts to $726.1 million, versus Republican groups' spend at $555.1 million.

In digital media spend, the spending gap for Democrats over Republicans is even larger. For example, on Facebook, Democrat spend totals $132.4 million compared to Republicans at $24.7 million. On Google, Democrats have spent $180.7 million compared to Republicans at $72.1 million.

Only on social media platform X do Republicans have an advantage, with spending at $1.1 million versus Democrats’ spend of $150,000.

Billionaire Elon Musk, executive chairman and chief technology officer of X (formerly Twitter), has endorsed Donald Trump for President, as well as making a sizable overall ad-spend contribution to his campaign.

Overall, digital media spend on the Presidential contest comprises 18% ($420 million) of overall Presidential election spend.

Among the seven key battleground states, the three states with the highest TV ad spending are Pennsylvania (Democrats, $261.9 million; Republicans, $232.4 million) Michigan (Democrats, $201.2 million; Republicans, $139.1 million) and Georgia (Democrats, $147.7 million; Republicans $123.8 million).

In the seven battleground states, $1.8 billion of the entire Presidential-focused $2.6 billion in ad spend has been placed from Super Tuesday (March 5) through Election Day.

AdImpact tracked more than 384 unique broadcast political advertisements and 1.5 million broadcast airings targeting the Presidential election since Super Tuesday.