Trade School Selects Choi To Lead Creator Strategy, Marketing

by Fern Siegel , December 6, 2024

Trade School named Amy Choi as executive director, creator strategy and marketing.

In her role, she will collaborate closely with sister agency 22Squared to drive campaigns.

Previously, she was director of brand partnerships at Collective Voice and earlier, director of digital strategy at Siren PR. She's worked with clients such as Unilever, Wayfair, Disney, The Home Depot and Shutterfly.

Now Choi will lead Trade School's creator offerings, including innovation strategy, creator activations, affiliate optimization and data-performance measurement.

She will also lead Trade School’s in-house creative and production teams to launch new creator collaborative offerings.

Sarah Anderson, managing director of Trade School, called Choi “a natural leader. Her experience and passion for influencer marketing make her the perfect fit to lead this dynamic area of our agency.”

Atlanta-based Trade School, which launched in 2020, has serviced clients including The Home Depot, FedEx, MailChimp, Southwest Airlines and Advent Health.

agency, content creators, influencer marketing, marketing

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