• by Fern Siegel , December 16, 2024

Independent agency Joan has opened a Berlin office, its second global expansion since launching Joan London in June 2023.

The office currently houses 12 staffers with plans to expand in 2025.

The agency is in the process of hiring someone to head the Berlin office. The first work out of Joan Berlin includes local adaptation of its global "Things.People.Love." campaign and recent C2C work focused on the German market.

Berlin clients also include eBay and Global Witness.

The female-owned advertising holding company is building a global presence dedicated to creating what it calls "Modern Legends" for brands worldwide.

As part of this strategy, Joan is bringing its end-to-end influencer and social-media practice to Europe. Services includes talent recruitment and management, creative development and performance analytics to extend campaign reach and engagement. 

The Berlin launch also supports Joan's vertically integrated model: Joan Studios and Joan Media operate under the same umbrella. 

Agency client work includes ZenBusiness, S&P Global, Ad Council and Virgin Hotels.