Dallas-based full-service agency Moroch has been appointed the new advertising agency for technology training company Pluralsight.  

The agency said it would leverage its “creative expertise to enhance Pluralsight's brand presence and engagement with its audience.” 

The appointment followed a formal review. There was no incumbent.  

Utah-based Pluralsight says it has 22,000 customers across 180 countries. 

But the firm has struggled financially in recent years. It was acquired by Vista Equity Partners in 2021 for $3.5 billion.  

Last year Vista wrote off the entire $3.5 billion investment in Pluralsight, leaving ownership in the hands of lenders, according to multiple reports. In the last year the firm has had several CEOs, the most recent being Erin Gajdalo, who was appointed last November after joining the firm earlier in the year to help get the company back on track.  

Despite the financial and other difficulties, Forrester named the company a “leader” in its recently published report assessing tech skills development platforms.

The agency has recently created campaigns for brands including McDonald’s, Chuck E. Cheese, and container company Dart.