Commentary

Aligning Inventory With Plan Criteria, Now There's An App For That

The Alliance for Audited Media, which began life more than a century ago as the Audit Bureau of Circulations -- auditing the guaranteed audience estimates of print media for advertisers -- today announced an even deeper expansion into digital media.

The new service, dubbed "Media Signal Select," seems like a long overdue tool for planners, buyers and in-house ad folks too.

You can see a YouTube video below explaining the nuances of the new service, which technically is rolling out as a beta version in case you want to get an early trial, but it's intended to be a quick and easy way for agencies and clients to ensure a publisher's digital inventory aligns with overall industry best practices -- including privacy, fraud, and their overall user experience.

In fact, the AAM worked with some initial alpha media shops to help develop it -- especially which data signals are most important when evaluating digital publishing properties, as well as how well those signals actually align with rapidly-changing industry regulations and best practices.

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The front end is pretty simple, enabling planners and buyers to select which signals/criteria are most important to them, and outputting how they align with the audience comp of digital publishers.

The back-end is based on a combination of automated process coupled with human expert review to ensure verified digital ad inventory belongs on your plan and in your buying systems.

Come to think of it, it's probably a good tool for supply-side platforms and digital ad exchanges, too.

This beta release includes more than 1,000 media properties, but will be expanded to include others over time and updated as the supply chain and industry standards evolve over time.


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