Betty White, who made a memorable
appearance in a Snickers Super Bowl ad in 2010, would be proud.
Pinnacle Advertisings's creative for Weather Tech's Super Bowl latest commercial is wild and crazy and pays tribute to older women.
Directed by Grammy-winning film and music video director Joseph Kahn, it focuses on four 70something women and their adventures in a 1963 Lincoln Continental convertible.
The 60-second ad has the fearless quartet spray-painting trucks, flirting at stop lights and challenging young drivers on the road — all to the music of Steppenwolf's 1969 rock anthem "Born to Be Wild."
They are a sassy group out to have fun — and rely on WeatherTech when needed.
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“Our American-made story is well-known to the U.S. consumer through our 12-year history of advertising on the Super Bowl and has helped us build brand recognition throughout the country,” said David MacNeil, CEO of WeatherTech. “This year, we saw an opportunity to stand out on advertising's biggest stage with an unexpected and highly entertaining spot.”
Pinnacle's current clients include Diaper Genie, Parkway Bank and BBB. Past work includes Honda and Arlington Racecourse.
Founded in 1989, WeatherTech is solely owned by MacNeil.