• by Wayne Friedman , February 10, 2025

Total day “Super Bowl LIX” advertising revenues on the Fox Television Network tallied $801.9 million, according to EDO Ad EnGage.

A year ago, CBS pulled in $819.5 million -- a 2% decline. 

Some Super Bowl 30-second commercial time spots were sold for $8 million this year, according to media-buying executives. Top pricing a year ago was around $7.5 million.

For the game itself this year, an estimated $652.2 million in national TV advertising was spent -- coming from 70 airings of commercials that yielded 9.0 billion impressions.

A year ago, CBS was at $708.2 million for in-game placements for 80 commercial airings and 9.6 billion impressions.

This year, pre- and post game Super Bowl programming totaled $149 million -- coming from 190 airings.

The biggest advertising category for the entire Super Bowl Day was beer/cider/hard seltzer at $56.7 million, from nine airings.

Auto/home insurance has the most airings for the entire day -- at 18, while sports leagues (including the NFL) came in at 17 and theatrical movie studios were at 15.

For the game itself, beer/cider/hard seltzer were the leading spender -- with 5 airings, and a $55.7 million spend.

Streaming platforms aired 4 spots, at $26.8 million, and snack brands and AI services each had 4 spots, with $35 million in spend.

The mobile/wearable devices and social media categories each had three spots, at $28 million and $21 million, respectively.

This story has been updated.