Stagwell-owned media agency Assembly has been appointed by Brooks Running to drive its SEO activity across multiple European markets, including the UK, following a competitive pitch.   

The assignment expands the relationship between the two companies as Assembly currently handles paid media and SEO in North America for the client.    

Assembly has developed a strategy for the EMEA SEO assignment that incorporates content, technical optimization and off-page SEO.   

Daniel Peters, eCommerce director for the EMEA region at Brooks Running said the new approach will help “strengthen our online presence and connect with runners across the region. This partnership will play a key role in driving our eCommerce strategy forward.”