• by Fern Siegel , February 20, 2025

Fidium Fiber has selected Bray & Co. its creative AOR and Novus as its media AOR.

Together, they are charged with supporting the brand's goal: becoming the internet provider for more than 1.5 million locations by year's end.

The creative account was won after a competitive review. Bray's first creative is expected this spring.

Meghan Woodlief, vice president of marketing for Fidium, said: “We were impressed with these award-winning agencies’ attention to detail, big-picture strategy and deep understanding of our business.”

Novus will handle all media planning, buying and analytics of digital media as well as television, radio and OOH.

“We love the fact that we have an open brief to create work that stands out in the telecommunications category,” added Peter Bray, executive creative director, Bray & Co. “Our mantra is Inspiration Is Everything, and this category is made for our approach.”

Fidium is part of Consolidated Communications Holdings.