• by Fern Siegel , March 21, 2025

Sparkling Ice is using personality-driven marketing to drive awareness and sales. It's teamed with actress Isla Fisher to up awareness for its Ginger Lime.

RTO+P, the brand's AOR, is leveraging Fisher's Instagram account to intrigue new fans.

The campaign is also running for one month across the brand's Instagram and TikTok accounts. The product is available exclusively on Amazon.

“We loved the idea of getting real gingers to tell the flavor story of Ginger Lime. And even though self-acclaimed ginger ninja Isla Fisher felt a bit typecast at first, she couldn't help but fall totally in love with this Amazon-exclusive product. Her Aussie charm and humor are such a perfect match for the brand that these two gingers might truly be related. That's our story anyway and we're sticking to it,” Steve Red, RTO+P co-Chief Creative Officer told Out to Launch. 

The agency's client work includes goPuff, Dietz & Watson and Nesquick.

Sparkling Ice is owned by Talking Rain Beverage Company.