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"We continue to see overall query growth in Search. That includes an increase in total queries coming
from Apple’s devices and platforms," the company wrote in a blog post on Thursday. "As we enhance Search with new features, people are seeing that Google Search is more useful for more of their
queries — and they’re accessing it for new things and in new ways, whether from browsers or the Google app, using their voice or Google Lens."
Google plans to share more
changes with advertisers and marketers later this month at Google I/O.
Cue noted that searches on Safari fell for the first time last month in 22 years. He attributed the dip to people
using AI.
Fewer searches mean less advertising revenue for Apple.
Cue expects that OpenAI, Perplexity AI, Anthropic, and other AI engines like Copilot will eventually replace
traditional search engines like Google. Apple has had discussions with Perplexity.
Apple expects in the future to add other AI search options in Safari, although they probably will not become
the default.