• by Danielle Oster , Yesterday

Bubly has a little something for moms disappointed by their Mother’s Day gifts.

The PepsiCo seltzer brand’s Mother’s Day Gift Glow Up” campaign offers moms gifts valuing over $100,000 in total. From May 12-May 16, starting at 1 p.m. ET, the first 100 moms to visit bublygiftglowup.com will receive a gift of their choice from a list including concert tickets, a weekend getaway, or “something to feel celebrated,” paired with cans of Bubly, according to the brand’s description.

To promote the “Gift Glow Up Shop,” the brand launched a campaign video introducing the concept. It opens with the message, “You’d think it would be the one day moms get exactly what they want,” followed by a series of less-than-stellar Mother’s Day gifts, like a “home spa day” disaster, yet another mug, or absolutely nothing, before concluding by showing moms satisfied with their gift “glow ups.”

The campaign video launched across all of the brand’s social media channels, with paid media spending across YouTube, Instagram, and TikTok. Bubly also partnered with popular mom influencers including Kristen Knutson, and Shawn Johnson on activations.

Moms unable to snag items from the “Gift Glow Up Shop” can get $2 off select purchases of $15, including wine, chocolate and self-care items.

The campaign follows PepsiCo launching a big push for Mountain Dew last week, introducing that brand’s refreshed visual identity, as well as Pepsi bringing “The Pepsi Challenge” to Coca-Cola’s hometown of Atlanta.