• by Fern Siegel , July 10, 2025

Fiji Water's new 30-second campaign — "Origins"— was created by the Wonderful Agency. The spot is running on broadcast TV, streaming, social and retail at gas-station pump toppers and U.S. convenience stores.

The art design and animation is by Emmy-winning creative director Nadia Tzuo, known for her title sequences of “Shgun” and “The Last of Us.”

The new work highlights the brand's natural origins on Fiji — from tropical rainfall through volcanic rock to the artesian aquifer, where it has been sourced for 29 years. It also introduces a slim new 700ml bottle ideal for backpacks and car cup holders. It's available at national stories, such as 7-Eleven, as well as  FijiWater.com and Amazon.com.

“We’re excited to honor our roots in Fiji with a new creative take on our source story,” said Clarence Chia, senior vice president of marketing at Fiji Water. “Nature created and perfected it, we bottled it, and we look forward to sharing Fiji Water with the world for years to come.”

Fiji Water claims to be the No. 1 imported premium bottled water in the United States.

The Wonderful Company brands include POM Wonderful, Wonderful Pistachios, Wonderful Halos and Teleflora.