Cheetos’ latest ad campaign has a
singular new spokesperson: Thing, a disembodied hand, from the hit Netflix show “Wednesday.”
Debuting first on the 1960s sitcom “The Addams Family,” Thing is now
promoting snack foods. The ad push coincides with the new season of “Wednesday,” arriving August 6.
Goodby Silverstein & Partners did the wacky creative.
The creative
is running on YouTube and social media: here, here and here.
On July 21, to kick off the campaign, Thing appeared on Times Square billboards, escaped and was seen tampering with other
billboards in midtown Manhattan — Gatorade and Spotify.
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In addition, orange fingertips make their to way to sidewalks and taxis encouraging fans to remember the new flavor: Cheetos
Flamin’ Hot Fiery Skulls.
“Stirring up a little trouble is what our annual Cheetos fingertip sponsorships are all about. This year, we’re turning up the mischief with
the ultimate partner in crime, “Wednesday’s” Thing,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods US.