Digital agency Cheil UK has partnered with Spotlight, an enterprise AI startup that helps brands optimize visibility.

The new platform combines Spotlight’s LLM SEO (Large Language Model Search Engine Optimization) with Cheil’s marketing technology capabilities. It lets brands manage how they appear in AI-powered environments.

The new capabilities will be aligned with Cheil’s client priorities.

Cheil clients will receive early access to the platform, including on-boarding support, beta features up to six weeks before public release, API integrations and dedicated support channels. Clients in CPG, retail and tech are currently testing the platform.

Chris Camacho, CEO of Cheil UK, said: “This is not about bolting AI onto old ways of working. It’s about building the future from the inside out. Our clients need tools designed for the way the world is changing. This partnership marks a new phase in AI-led marketing development, helping brands take a leading role as search and discovery models continue to evolve.”

Cheil UK's main client is Samsung, but it has also worked with Nivea and Warner Bros/HBO.

Cheil's global network includes Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney and One RX.