Social House's Norel Mancuso on finding her own way,
an entrepreneur's must-do list, and her vision board--can you guess what it includes?
I've had the opportunity to connect with and learn from executives of major brands at
MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With
Brand Insider: BTS, I
get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned
along the way.
What does it take to start a business with nothing but a dream - and only $507 in your bank account? That’s exactly how Norel Mancuso, CEO and
Co-Founder of Social House, began her journey. At 27, she packed up a van, hit the road, and somewhere in a Kentucky bar scribbled two words on a matchbook: Social House. From that bold leap to
landing game-changing clients like Playboy, Norel knew her instincts were spot on. In this episode of Brand Insider: BTS, Norel opens up to Lisa Singer about her approach to leadership and
life- why she believes in being fully herself, tattoos and all, and why building a culture rooted in loyalty and values matters more than resumes and checked boxes. She also shares lessons she’s
learned about letting go, betting on herself, and how simply sketching a bottle ended up changing the entire trajectory of her career. Watch the full conversation in the video above.
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