• by Fern Siegel , Yesterday

Autotrader is promoting a new national ad campaign featuring comedian Kenan Thompson.

Thompson stars as the captain of the Auto Intelligence command center, using humor to promote Autotrader’s online car-buying platform.

The campaign by 72andSunny New York is called "Auto Intelligence Command Center."

"Auto Intelligence" shows how Autotrader utilizes AI and user data to streamline a customer's search, helping to find available vehicles and determine budgets and payments.

This is Thompson's third national ad campaign for the brand. He is featured in a series of 30-, 15- and six-second spots. The work runs across OOH, digital, television, social media and streaming platforms.

"Today's car buyers want technology that not only saves time but makes them feel confident every step of the way," said Greta Crowley, vice president of marketing at Cox Automotive. "Auto Intelligence is our way of showing consumers we are here to help navigate the car buying process with ease by providing them with smart tools, relevant data and from a brand they can trust."

Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with $23 billion in annual revenue.

72andSunny has offices in Los Angeles, Brooklyn, Amsterdam and Sydney. Client work includes Venmo, Panera Bread, NFL and Indeed.