• by Ray Schultz , Columnist, 11 hours ago

B2B marketers seeking to conduct personalized engagement without manual work have a new tool -- AI Email from 6sense.

AI Email was developed from the company’s Conversational Email, which is powered by intelligent persona-driven agents, the company says.

This includes writing, sending, following up, reading replies and routing qualified opportunities to sales, it adds.

The new offer is a summer 2025 release, which includes these enhancements, 6sense says:

AI Email Personalization — AI Agents now craft 1:1 messages using custom prompts, CRM data, and insights from Signalverse, a 6sense product built on intent signals and CRM data.

Native Email Provider: This feature, built on an enterprise-grade infrastructure, eliminates reliance on third-party send limits and security issues

Custom Agent Hours and Handoff Logic: AI Email Agents work weekends, off-hours, or on custom schedules when so configured. Leads can be handed off to sales reps based on role, region or logic.

Marigold is one 6sense client that has used AI Email. Marigold CMO Ashley Deibert says the that using this tool, the company has reduced its ad spend and seen a 7x increase in pre-funnel conversion, and that it has helped the company unite teams and surpass its revenue goals.