Industry Group Clean Creatives is out with its 2025 “F-List" report that reveals 1,217 active or recent contracts between fossil fuel organizations and leading advertising and PR firms worldwide.    

This year’s list includes contracts that the organization says are currently active or were active for at least some part of 2024-25. This year’s total is up from the 1,010 contracts that the group documented on its 2024 “F-List” report and it is also the highest total since the group issued its first F-List report five years ago.  

A new feature of this year’s list is the inclusion of a metric—“Fossil Fuel Income Risk Exposure”—that estimates the percentage of a company’s revenue derived from fossil fuel contracts. 

Topping that index is Edelman, with an estimated 5.64% of company revenue derived from fossil fuel contracts. The firm has contracts with Shell, Chevron and Abu Dhabi National Oil Company (ADNOC), per the report.  

Clean Creatives singled out Edelman for additional criticism, noting its recent (and conflicting) contract with Brazil to promote the upcoming UN COP30 climate change summit scheduled to convene there in November. “Edelman’s over-commitment to work with fossil fuels suggests they are unable to fully support the goal of rapid decarbonization,” the group stated.  

The report estimates revenue percentages derived from fossil fuel contracts for each of the major holding companies. Among those firms, WPP was ranked first (0.68%), followed by Omnicom/IPG (0.55%) and Havas (0.38%). Last year Clean Creatives led a successful effort to have Havas’ B Corp status revoked because of its work with fossil fuel companies.  

By holding company, Omnicom/IPG holds the most Fossil Fuel contracts with 120, followed by WPP (82), Publicis Groupe (34), Dentsu and Havas (18 each) and Stagwell (11). (The estimated figures for Omnicom throughout the report include Interpublic Group, given their pending combination, expected to close between now and the end of the year.) 

Nayantara Dutta, head of research at Clean Creatives said the F-List, now in its fifth year, “continues to illustrate how oil and gas companies are fully committed to fossil fuels, even though the advertising and PR agencies which represent them claim they’re facilitating a transition to renewables.” 

The creative industry, she added, “urgently requires an integrity check and large-scale systemic change to reflect the challenges of a fossil fuel economy when considering its own longevity, public health and our planet.” 

To date, over 1,400 agencies worldwide have signed the Clean Creatives pledge to refuse contracts from fossil fuel companies along with over 3,700 creatives, up from 1,200 agencies and 2,300 creatives a year ago.  

The full F-List report is published on Clean Creatives website.