• by Joe Mandese , 9 hours ago

The Institute for Advertising Ethics (IAE) on October 15 will hold what it calls the ad industry’s first-ever “Global Ethics Day” in New York City.

The event -- which is being held in coordination with the Carnegie Council -- is titled “Ethics Re-Envisioned: Building Trust at Every Touchpoint,” and will host top industry executives, academics and policymakers to discuss the evolving role of ethics in an AI-driven advertising, media and privacy marketplace.

Delegates confirmed to date include executives from Mastercard, Microsoft, Publicis, Kenvue, LinkedIn, Google, ID Comms and Scholastic, as well as government officials and academics.

“Trust is no longer a soft value - it is a hard currency,” IAE President Andrew Susman said in a statement, adding: “From artificial intelligence to influencer marketing, brands are discovering that ethics is not a constraint but a competitive advantage.”

The event will unveil new IAE initiatives, including one addressing the ethics of influencer marketing explicitly, as well as a new “Influencer Integrity Shield,” and an update of the IAE’s core principles and practices.

The agenda includes sessions focusing on:

• AI & Ad Ethics: Addressing algorithmic integrity, data privacy, and emerging risk frameworks.

• The Culture of Compliance: How companies can transform regulation into resilience.

• Influencer Integrity: Raising standards in one of advertising’s fastest-growing channels.

• Where Do We Draw the Line? Cross-sector limits, accountability, and shared responsibility.